1. Overview

Most marketing teams struggle to track reliable conversions across forms, buttons, and scroll events. I built a test setup using Google Tag Manager and GA4 to demonstrate how to capture and validate conversion events for better attribution.

2. Objective

Enable accurate tracking of key site interactions and push them into GA4/Google Ads for attribution.

3. Process

• Installed GTM on a WordPresssite.
• Tested events in GTM Preview & GA4 real-time.
• Promoted my custom event (cta_click) to a Key Event in GA4. This ensures button clicks are counted in performance reports and available for optimization in linked platforms like Google Ads.
• Added custom button text parameter to improve event data
• Linked GA4 → Google Ads for offline conversion import.

4. Proof (Screenshots/Diagrams)

📸 Screenshot: GTM trigger setup