🎯 Objective

Build a real Marketing Operations automation system that connects website activity → tracking → CRM → automation. The workflow enriches inbound leads with attribution data and triggers automated follow-up and internal alerts.

✅ 🔧 System Architecture (What I Built)

Tools involved:

• Google Tag Manager
• GA4 (custom event tracking + parameters)
• WordPress (Contact Form 7)
• Zapier
• Salesforce (Lead Object + custom fields)
• HubSpot (CRM + Workflows)

✅ HubSpot Workflow Automation

✅ Trigger Setup

Used the system event:

Contact Create Date → is known

→ This enrolls every new inbound contact into the automation.

✅ Workflow Logic

Added automated actions:

1. Delay step
2. Internal notification sent to the team
   • Includes UTM values and GA Client ID
3. If/Then branching based on UTM Source
   • Example: Google-sourced leads route down a separate branch