Goal: Build foundational marketing automation environment connecting Salesforce and website tracking data to HubSpot CRM.
Implementation:
Configured Zapier automation to sync new Leads into HubSpot.
Created custom UTM and GA Client ID properties.
Validated successful data flow from GA4 → Salesforce → HubSpot.
Result: Every new lead enters HubSpot with full digital source context, ready for workflow automation.
